About Us

Our Story

At Moroccanoil, everything begins with a simple yet powerful ingredient – argan oil, also known as “liquid gold.” Inspired by the rich traditions of Morocco, our journey started with the vision to transform everyday haircare into a luxurious self-care experience. What began as one iconic product has now become a globally recognized brand loved by professionals and beauty enthusiasts alike.

Our Philosophy

We believe beauty should be nourishing, effortless, and authentic. Every Moroccanoil product is carefully crafted to deliver visible results while enriching hair and body with the natural goodness of argan oil. With a commitment to quality, performance, and innovation, we strive to bring salon-worthy results right to your home.

Why Choose Moroccanoil?

• Infused with pure argan oil and nutrient-rich formulas

• Trusted by leading hairstylists worldwide

• Luxurious textures and signature fragrance

• Products designed for all hair types

Our Promise

At Moroccanoil, we are more than just a beauty brand – we are a movement to inspire confidence, empower self-expression, and create a touch of luxury in your everyday routine. With every drop of argan oil, we bring you closer to healthier, shinier, and more radiant hair.